Close Menu
Ikenga Online
    What's Hot

    Gen Musa assumes duty as new defence minister

    December 5, 2025

    Pro-Biafra groups condemn Nnamdi Kanu’s sentence, vow to sustain agitation

    December 5, 2025

    For the second time, Rivers speaker Amaewhule, 15 other lawmakers defect to APC

    December 5, 2025
    Facebook X (Twitter) Instagram
    Ikenga Online
    Facebook X (Twitter) Instagram YouTube
    Donate
    • Home
      • Igboezue
      • Hall of Fame
      • Hall of Shame
    • News
      1. Other States
      2. National
      3. International
      4. Interviews
      5. Personalities
      6. View All

      Bandits hit Kogi church, abduct pastor, wife, members

      November 30, 2025

      Kaduna Anglican priest dies in kidnappers’ den

      November 27, 2025

      Bandits mutilate one, abduct pregnant woman, 23 others in Niger communities

      November 27, 2025

      Freed abductees receive medical treatment in Kwara govt house

      November 24, 2025

      Gen Musa assumes duty as new defence minister

      December 5, 2025

      Rewarding ex-INEC chairman with ambassadorial role morally indefensible – Atiku 

      December 4, 2025

      Tinubu swears in Gen Musa as defence minister

      December 4, 2025

      Ex-CDS, Gen Musa confirmed as defence minister

      December 3, 2025

      US issues visa ban on individuals behind Christian genocide in Nigeria

      December 4, 2025

      Tinubu approves Nigeria’s membership of US-Nigeria joint working group

      November 27, 2025

      Obi meets EU lawmakers, seeks stronger partnership to tackle Nigeria’s challenges

      November 26, 2025

      CPC: Nigeria engaging world diplomatically, will defeat terrorism – Tinubu 

      November 6, 2025

      Slash jumbo salaries to pay minimum wage, Bishop tells Tinubu

      June 19, 2024

      Nigeria remains a country in crisis that needs to heal – Chido Onumah

      January 24, 2024

      The Ekweremadus: Obasanjo writes UK court, seeks pardon for them

      April 5, 2023

      I’m coming with loads of experience to re-set Abia – Greg Ibe

      February 1, 2023

      Anambra-born Ugochi Nwizu shines as UNN best graduating doctor with multiple distinctions

      September 29, 2023

      Bulwark for women, girls: Meet Ikengaonline September town-hall guest speaker, Prof Joy Ezeilo

      September 27, 2023

      Rufai Oseni, the most dangerous man on Nigerian TV by Okey Ndibe

      February 13, 2023

      Stanley Macebuh: Unforgettable pathfinder of modern Nigerian journalism by Uzor Maxim Uzoatu

      February 7, 2023

      Gen Musa assumes duty as new defence minister

      December 5, 2025

      Pro-Biafra groups condemn Nnamdi Kanu’s sentence, vow to sustain agitation

      December 5, 2025

      For the second time, Rivers speaker Amaewhule, 15 other lawmakers defect to APC

      December 5, 2025

      SSDO partners Japan to expand healthcare support in Enugu

      December 5, 2025
    • Abia

      Gunmen hijack Aba-bound bus, abduct 14 passengers in Imo

      December 3, 2025

      Removal of barriers against PWDs’ participation in society a must – Gov Otti

      December 3, 2025

      Abia set to unveil building material testing laboratory

      December 3, 2025

      Otti empowers 150 Abia Poly outstanding graduates with N1m each

      December 2, 2025

      Experts meet in Umuahia to tackle MSMEs challenges

      December 2, 2025
    • Anambra

      FirstPower electricity announces planned outage in Anambra

      December 5, 2025

      GPSDC, WACOL train journalists on GBV reporting, seek stronger collaboration

      December 5, 2025

      Police nab member of kidnap syndicate in Anambra

      December 4, 2025

      Tinubu empowers Anambra PWDs with N50m business grant

      December 3, 2025

      Commission to establish disability counselling centre in Anambra

      December 3, 2025
    • Ebonyi

      Ebonyi LG poll: Ezillo stakeholders adopt power shift to Ezzagu zone

      December 2, 2025

      Nwifuru moves to equip Ebonyi hospitals, sets up five-man equipment distribution committee

      November 28, 2025

      Court remands man for alleged cyberbullying of federal lawmaker

      November 26, 2025

      Nwifuru presents N884.8bn 2026 budget to Ebonyi assembly

      November 25, 2025

      Coalition groups condemn arrests, detention of critics, journalists in Ebonyi

      November 23, 2025
    • Delta
    • Enugu

      SSDO partners Japan to expand healthcare support in Enugu

      December 5, 2025

      Enugu council boss pledges N5m for information on kidnappers’ hideouts

      December 5, 2025

      PRODA DG preaches peace, unity among staff as 2025 games festival kicks off

      December 4, 2025

      Abductors of Enugu deputy governor’s kinsmen demand N20m ransom

      December 4, 2025

      Road crash: FRSC confirms 2 dead, 9 injured in Enugu multiple accidents 

      December 4, 2025
    • Imo

      Pro-Biafra groups condemn Nnamdi Kanu’s sentence, vow to sustain agitation

      December 5, 2025

      Gunmen hijack Aba-bound bus, abduct 14 passengers in Imo

      December 3, 2025

      Catholic bishops condemn violence in Nigeria, call for govt action to restore peace

      November 26, 2025

      MASSOB blasts Ayodele over anti-Igbo comment

      November 26, 2025

      ASUU gives FG 8-day ultimatum over unmet demands, threatens full-blown strike

      November 13, 2025
    • Rivers

      For the second time, Rivers speaker Amaewhule, 15 other lawmakers defect to APC

      December 5, 2025

      DSS quizzes social media user for allegedly advocating coup d’état

      October 29, 2025

      Rumuorlumeni community calls for halt on sale of waterfront lands

      October 20, 2025

      Ohanaeze presidents demand unconditional release of Kanu, others

      October 18, 2025

      Fubara gives reasons for not challenging emergency declaration in court

      September 19, 2025
    • Politics

      For the second time, Rivers speaker Amaewhule, 15 other lawmakers defect to APC

      December 5, 2025

      2027: Atiku finally joins ADC

      November 24, 2025

      Abia patriots caution APC leaders against ‘destructive opposition’ politics

      November 21, 2025

      S’East stakeholders meet in Enugu, unveil 2027 political road map 

      November 20, 2025

      PDP chairman invites President Trump, international community to ‘save Nigerian Democracy’

      November 18, 2025
    • Opinion & Editorial
      • Editorial
      • Columnists
        • Osmund Agbo
        • Chido Onumah
        • Uche Ugboajah
        • Hassan Gimba
        • Edwin Madunagu
        • Rudolf Okonkwo
        • Azu Ishiekwene
        • Osita Chidoka
        • Owei Lakemfa
        • Chidi Odinkalu
      • Opinion
    • Special Reports
    • Art & Entertainment
      • Nollywood
      • Music
      • Ikengaonline Literary Series (ILS)
      • Life
      • Travels
    • Sports
    Ikenga Online
    Home » Ethnic baiting in Tinubu’s campaign strategy by Cheta Nwanze
    Opinion

    Ethnic baiting in Tinubu’s campaign strategy by Cheta Nwanze

    EditorBy EditorOctober 6, 2022Updated:October 7, 2022No Comments7 Mins Read
    Cheta Nwanze

    By Cheta Nwanze

    A few months ago, the governor of Kaduna State, in his typically blunt manner, said that Lagosians should get a free pass to heaven because they live in hell on earth. His exact words: “I don’t know how people in Lagos survive. Everyday, four hours in traffic for five days. I don’t know if Saturdays and Sundays are enough for them to rest. That is why I feel that all those that have lived in Lagos for 20 years should just go straight to heaven because they have already lived in hell. Honestly, they have paid their dues so they should just be given free pass.”

    If you want to hear his words, watch the video here.  I took the liberty to start the link from the point where Mr El-Rufai, unprompted, laid into Lagos.

    For the record, I completely agree with Mr El-Rufai on this. I am one of the lucky Lagosians that work at an organisation that, after seeing what was possible during the COVID-19 pandemic, decided that coming to the four walls of an office is not the only way to work. This means that I have to go into the office only twice a week, and like my other colleagues, I have seen the benefits of not sitting in traffic for hours on end every day. Goddey for example, no longer complains about the long hours he spends in traffic coming to the office. 

    To underscore the point, my organisation did a study a few years ago about the cost of traffic to Lagosians: the effect is bad. Heck, in putting together that report, we spoke with kids in the Badagry area of Lagos who do not see their parents during the week. In one family we spoke to, the eldest child (of four kids) at the time was 13, and she was responsible (more or less) for raising her siblings as both parents worked in low-wage jobs on Victoria Island, meaning that they left the house very early on Monday mornings, and returned very late on Friday evenings. We are building social problems for the future. But this piece is not about Mr El Rufai, or traffic in Lagos. It’s about something I saw this morning.

    Ilemona Onoja, a PDP operative and member of the Atiku Abubakar campaign team, who happens to be a good friend of mine, had, in the manner natural to politicians, dredged up Mr El Rufai’s speech in a tweet. Someone replied, “Let the anambra pple leave first …weather it will be better  afterall anambra is better. (sic)” The conversation that followed is interesting. 

    Leaving the cringe-worthy spelling aside, going through the chap’s Twitter timeline, it becomes immediately clear that the person behind that handle is an APC supporter. It is also clear that this person is doubling down on something that has become a clear part of the Tinubu campaign strategy – emphasising on the ethnicity of Peter Obi, the Labour Party candidate, as a negative.

    I have written extensively about the Igbophobia that has existed as almost an unwritten policy of the current government, so I will not dwell on it other than to point out that Mr El-Rufai, of the Fulani ethnic group, is the governor of Kaduna. Mr Onoja, who is an ethnic Igala, identifies as being from Kogi State. It is very interesting that the character that came at him tried to bring in Anambra, and Igbo state. It speaks to something that has been an uncomfortable part of the Tinubu campaign thus far.

    Many Igbo people on social media have been guilty of ethnic-based politicking. Many Yoruba people on social media have been guilty of ethnic-based politicking. Many people from Arewa on social media have been guilty of ethnic-based politicking.

    These are facts that can’t be denied, and what is more, such acts are more or less inevitable in a fake country made up of many nations forced to squabble over scarce resources. I find it interesting that repeatedly, members of the Tinubu campaign never react to ethnic-based campaigning from Arewa, but routinely attack all Igbos including those who are not involved in any way in Peter Obi’s campaign. Many of them even go out of their way to project things done by Arewa people on Igbos. Witness the character in today’s Twitter exchange calling Ilemona an “Obidient.”

    For me, this is a matter of principle. I have publicly stated my concerns about an Obi presidency. I have publicly stated my concerns about an Atiku presidency. However, I am OK with victory for either of them for the simple reason that the APC has failed. There are many things I have against a Tinubu presidency, but what counts against it first is this: he represents a party that has f****d Nigeria up for eight years. You can’t reward failure. We rewarded failure in 2019, look where we are now. In addition to that, the signs around Tinubu are not good. The man is clearly unwell and incapable of coping with the strains of the office. In the last 15 years we have had two occasions where the President was ill and incapable of discharging his official duties. Neither went well for the country. Why should we with clear eyes walk into another such situation? It makes no sense.

    A word to Arewa people: the Tinubu crew are looking away from your jibes because they believe that they need your votes. They have clearly discounted the South-East, hence Tinubu’s actions during his “consultation” in which he visited various states in Arewa, and various states in the South-West, but then turned around and told South-East APC leaders to come to Abuja and consult with him. 

    As an electoral strategy, that is fine. The South-East traditionally has the lowest number of registered voters (about 45% of Igbos in Nigeria live outside of Igboland), and layered on that is that the region traditionally has low voter turnout. I repeat, as an electoral strategy, especially if you want to play Mason-Dixon-type politics, it is fine. You do not stress an old man who is ill with visits to places that have “limited” electoral value. But the way the Tinubu guys react to Igbo people and un-look Arewa jibes, do not for one second think that if they get what they want, they will not finally react to your mad jibes.

    To all Nigerians, what the Tinubu campaign is trying to do is to create a siege mentality first among his supporters, and then among his ethnic fellow Yoruba people. From a strategic viewpoint, it is a fine strategy. What you need to understand though is this: however the next elections turn out, regardless of who wins, Nigeria is faced with a difficult four years. If you think things are bad now, let’s resume this discussion at the end of 2024. Both Atiku Abubakar and Peter Obi have spoken about the mess we are in. What we have heard from Tinubu is silence, and multiple Houdini acts. The man has shown us how he would govern. He would not speak to us, and when we make more demands, he will disappear, and his supporters would actively try to turn us on each other. A word is enough for the wise.

    Nwanze is a partner at SBM Intelligence

    Editor
    • Website

    Related Posts

    For the second time, Rivers speaker Amaewhule, 15 other lawmakers defect to APC

    December 5, 2025

    Jeunalists must have a uniform like policemen by Uzor Maxim Uzoatu 

    December 3, 2025

    An Open Letter to Ndigbo (2): What Must Change, by Osmund Agbo

    December 3, 2025
    Editors Picks

    Gen Musa assumes duty as new defence minister

    December 5, 2025

    Pro-Biafra groups condemn Nnamdi Kanu’s sentence, vow to sustain agitation

    December 5, 2025

    For the second time, Rivers speaker Amaewhule, 15 other lawmakers defect to APC

    December 5, 2025

    SSDO partners Japan to expand healthcare support in Enugu

    December 5, 2025
    Latest Posts
    National

    Gen Musa assumes duty as new defence minister

    Imo

    Pro-Biafra groups condemn Nnamdi Kanu’s sentence, vow to sustain agitation

    Rivers

    For the second time, Rivers speaker Amaewhule, 15 other lawmakers defect to APC

    Subscribe to Updates

    Get the latest news from Ikenga Online.

    Advertisement
    Demo

    IkengaOnline is a publication of the Ikenga Media & Cultural Awareness Initiative (IMCAI), a non-profit organisation with offices in Houston Texas and Abuja.

    We're social. Connect with us:

    Facebook X (Twitter) Instagram YouTube LinkedIn WhatsApp RSS
    • Home
      • Igboezue
      • Hall of Fame
      • Hall of Shame
    • News
      • Other States
      • National
      • International
      • Interviews
      • Personalities
    • Abia
    • Anambra
    • Ebonyi
    • Delta
    • Enugu
    • Imo
    • Rivers
    • Politics
    • Opinion & Editorial
      • Editorial
      • Columnists
        • Osmund Agbo
        • Chido Onumah
        • Uche Ugboajah
        • Hassan Gimba
        • Edwin Madunagu
        • Rudolf Okonkwo
        • Azu Ishiekwene
        • Osita Chidoka
        • Owei Lakemfa
        • Chidi Odinkalu
      • Opinion
    • Special Reports
    • Art & Entertainment
      • Nollywood
      • Music
      • Ikengaonline Literary Series (ILS)
      • Life
      • Travels
    • Sports

    Subscribe to Updates

    Get the latest news from Ikenga Online.

    Facebook X (Twitter) Instagram LinkedIn WhatsApp RSS
    © 2025 Ikenga Online. Ikenga.

    Type above and press Enter to search. Press Esc to cancel.