Ben Ezechime, Enugu
Renowned Nigerian actor, Chief Pete Edochie, has said companies endorse him as their brand ambassadors because of his reputation and impeccable character.
The thespian stated this when the 9th Integrated Energy Solutions Limited unveiled him as the brand ambassador of Rowe Motor Oil in Enugu State.
Edochie popularly known as “Okonkwo and Ebubedike” by his fans, said he had managed to live above board within a society marked with criminal tendencies, saying “it is a credible achievement.”
According to the septuagenarian, he has never been associated with any kind of scandal.
He noted that most people look for him when they have beautiful products because of his remarkable attribute.
“I am glad to be here and to be made the ambassador of Rowe oil and I am staking my reputation on the quality of this product.
“I have enjoyed a very international marketable reputation for a very long time and I am glad to say if you go outside this country, the first person they came across as a thespian is Pete Edochie.
“It is a not magic. When I did Things Fall Apart, I became so celebrated even before the Nollywood came into existence.
“There are so many parts of the world I am being moulded and people lean on them to take photographs and pay,” Edochie said.
Speaking on his endorsement, the Nollywood actor who expressed gladness over the organisation’s choice, said the Rowe oil was unique as it sustained the life of a car.
He said Nigeria had come of age to be introduced into things that was modern and scientific, hence, there was need for them to patronise the oil due to its quality and effectiveness.
Mr Okechukwu Benjamin, the Managing Director, Integrated Energy Solutions Limited, said the deal was a multi-million Naira deal for two years, adding that, it was renewable after the expiration.
He said the company chose Edochie because of his class and impeccable character in Africa and beyond, as a reputable movie star.
He explained that 9th integrated Energy Solutions Limited was a German company that brought Rowe oil into Africa and owned the franchise for the whole of Africa.
“We are here today to officially unveil Chief Pete Edochie, as the brand ambassador of Rowe oil Nigeria and we are glad that he accepted the offer.
“Our product is a German premium oil that comes with a seal which makes it difficult to be adulterated in the market.
“We have different categories of the oil that will improve Nigerian cars, their engine efficiency and save fuel for them.”
He added that “they sell the oil based on specification of cars.”
